The American ideal expects public servants to place the common good over their personal enrichment. Voters want that ideal in their candidates.
Georgia Republican incumbent Sens. David Perdue and Kelly Loeffler demonstrate the opposite by committing crimes against the country for personal gain.
See NYT on Perdue here:
https://www.nytimes.com/2020/12/02/us/politics/david-perdue-stock-trades.html?action=click&module=Top%20Stories&pgtype=Homepage&fbclid=IwAR3RM1czk73v1IqzGhpw5PQi3HLUbSlCbH-wThKZg8CGju1YfCuzLjAVvTE
Democrat candidates Rev. Raphael Warnock and Jon Ossof should make the differences clear to voters by:
1. Describe a crime done by the incumbent;
2. Promise to represent all voters by doing the best for America's common good;
3. Release tax returns and financial statements; and,
4. Place personal assets in a blind trust.
I advise Warnock and Ossoff to make the statement above at each campaign rally; voters don't need a lengthy discussion - they get it.
Voters want high quality candidates - they don't want crooks.